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Time is limited:
Automating the tidying and transformation of data has vast potential benefit.
The key is to do it well: blind automation kills insight; transparent and curated automation creates it. Our easy-to-understand code ensures researchers retain full control, and realise the full benefit of automation processes.
We transformed data processing for a big agency, big client project:
Kantar run a reputation tracking project for a major financial services client, combining a dozen sources into a model that tracks reputation effectively and simply.
Feeding Hearst's research portal is a steady stream of data from systems like comScore and Nielsen Addynamix.
Culture of Insight's automation code allows the data to be:-
- Categorised and grouped by competitive set
- Merged at brand and owner level with other sources
- Turned into reports within minutes, at 100% accuracy
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